Privacy Policy

Created on 23 March, 2025 • 4 minutes read

Data Privacy and Usage Policy for Metricspush

At Metricspush, we are committed to protecting your privacy and the privacy of your end users. We want to make it clear that we never have and never will sell any user information we collect to any third-party company, period. The only exception to this is in the unlikely scenario where Metricspush is acquired by a third-party company, which may necessitate the transfer of data to the new operator.

Below, we outline the types of personal information we process, how we use it, and the measures we take to ensure data privacy and security.

Categories of Personal Information Processed

When you use the Metricspush software platform, we process two broad categories of personal information:

  1. Your Personal Information (Account Data):This refers to the information you provide as a developer customer of Metricspush.
  2. Your End Users’ Personal Information:This includes both Customer Usage Data (e.g., interactions with push opt-in prompts, push messages, page visits, custom event information) and Customer Content (e.g., location, device information, browser information, IP address).

We use and process these categories of personal information differently because the direct relationship we have with you, our developer customer, is distinct from the indirect relationship we have with your end users.

How We Use Your Information

1. Your Information (Account Data)

We use your information primarily for the following purposes:

  • Authentication: We use your email address and password to enable you to sign into our platform and access our services.
  • Proactive Communication: We may use your information to reach out to you in case of technical issues or to inform you about new features, updates, or pricing information.
  • Account Management: Our account teams may use your information to provide support and improve your experience with Metricspush.

2. Your End Users’ Information

We primarily collect and use your end users’ information to enable you to send web push notifications effectively. This includes:

  • Push Notification Features: We use end-user data to power features such as dashboards, user segmentation, custom events, conversion tracking, automatic push notifications, and manual push notifications.
  • Product Improvement: At an aggregated meta level, we may use end-user information internally to improve our products and services.

Detailed Breakdown of Data Stored

1. User Data Stored on Our Servers

We only store data for visitors who have actively subscribed to receive push notifications. No data is stored for visitors who have not opted in. The following data points are stored for subscribers:

Data PointDescriptionDateThe date when the subscriber opted to receive push notifications.EndpointA custom endpoint (push service URL) and associated encrypted keys.TimezoneThe subscriber’s local timezone.Device TypeMobile or Desktop.Operating SystemMac OS, Windows, Android, etc.BrowserChrome, Firefox, Opera, Edge, etc.IP AddressThe subscriber’s IP address (configurable in theMetricspushDashboard).CityGeographic location: City.StateGeographic location: State.CountryGeographic location: Country.Session DateDate corresponding to the last session.

2. Data Stored in the Browser (Cookies, Local Storage, etc.)

Metricspush uses HTTP cookies and local browser storage to remember user interactions and preferences. Below is a breakdown of the cookies we use:

Cookie NamePurpose_webpushrPageViewsTracks page visits if the prompt is set to show after x page visits._webpushrSubscriberIDChecks if the user is subscribed (for non-HTTPS sites only)._webpushrPromptActionRemembers if the user declined to receive push notifications._webpushrEndPointStores a unique URL associated with the user’s push subscription._webpushrLastVisitStores the timestamp of the user’s last visit to enable push notifications._webpushrSessionLogTracks user sessions, prompt impressions, and actions for analytics in theMetricspushDashboard._webpushrSubscriberCountShows subscriber count under the opt-in button (if enabled)._webpushrStores user preferences related to Notification Center, Notification Card, and subscription details.

Frequently Asked Questions

1. Can Metricspush determine the end-user identity with the stored data?

No, Metricspush cannot determine end-user identity with the data we store. The only exception is if you use the Custom Attributes feature to enhance customer data with personally identifiable information (e.g., full name, address).

2. Will I lose functionality if I turn off IP address storage?

No, you will not lose any functionality. You can configure IP address storage settings in the Metricspush Dashboard.

3. What happens when a subscriber unsubscribes?

When a subscriber unsubscribes, Metricspush automatically deletes all associated data from our servers. No manual action is required from you.

4. How long is subscriber data stored?

We store subscriber data indefinitely unless:

  • You delete the site from our platform, or
  • The subscriber unsubscribes from receiving push notifications.

5. How can I ensure GDPR compliance while using Metricspush?

To comply with GDPR or similar regulations:

  • Disclose all data collection practices (as outlined on this page) to your site visitors.
  • Turn off IP address storage in the Metricspush Dashboard.
  • Ensure your privacy policy reflects how Metricspush processes data on your behalf.

Our Commitment to Data Privacy

Your trust is the cornerstone of our business. We are deeply committed to data privacy and transparency. The policies outlined above reflect our dedication to protecting your information and the information of your end users. If you have any questions or concerns, please reach out to us at [[email protected]].

This version is tailored for Metricspush and maintains the original structure while ensuring clarity and compliance with data privacy standards. Let me know if you need further adjustments!